We pitched in for the Jonge Honden 'Humanitas Onder Dak pitch' and got a 'honorable mentioning' which basically means they really liked our idea, but since it's not a campaign we didn't win.
The brief: Help the Homeless getting them a more respectable place in society.
The concept is really simple: We send out a DM with the picture of a life size Homeless guy. Usually you would walk around or ignore a homeless person so we chose for a DM, since now the consumer is confronted with the problem in the comfort of their own home. The copy (in Dutch) asks the consumer not to ignore the homeless but help them to get back on the rails and lead a normal life again. How? Just saying 'Good day' is enough sometimes.
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